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Abstract


THE EFFECTS OF PERCEIVED ORGANIZATIONAL IDENTITY AND TRUST ON ORGANIZATIONAL IDENTIFICATION

In today’s world, core competence of afirm is an important tool to achieve sustainable strategic advantage in the market. In order to establish the core competence of a firm, organizational identification comes to the front as an important topic. Thus, in this study we aimed to examine the influence of organizational identity and trust on organizational identification. The data were collected through a survey from academic staff working at a public university. Regression analyses demonstrate that organizational trust and organizational identity perceptions have increased the level of employee’s identification. In the analysis of Kruskal-Wallis, it was determined that there is a difference in organizational identity perceptions within the context of independent variable age and that there is a significant difference between organizational trust and identification levels of the participants, considering their academic titles. In accordance with these findings, we can assert that the positive outcomes on organizational trust and organizational identiy will be heighten the levels of organizational identification.



Keywords
Organizational Identity, Organizational Trust, Organizational Identification



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