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Abstract


AN INVESTIGATION ON MARKETING COMMUNICATION WITH POSTMODERNISM IN THE GLOBAL MARKET

Nowadays, global markets offer many opportunities to all entrepreneurs in the world. In order to be successful in global markets, needs outside the country should be determined, customers should find and produce related products. Producing outside the country borders, being in the market, providing raw materials, transportation, customs, proximity to the consumer, supply chain effective control and cost provides advantages. Therefore, global investments provide companies with the opportunity to create strong and permanent brands in foreign markets. Operating in global markets will reduce the internal market risks of companies, will be less affected by problems in the domestic market or the problems that will arise due to the superiority of competitors. Businesses that provide the best communication with the customer in the global market are successful, therefore marketing communication is a field of study on which all companies are meticulously focused. In this study, the changing marketing communication with postmodernism will be examined according to the document review method and the results will be evaluated in the light of the data.



Keywords
Global Market, Postmodernism, Communication



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