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Abstract


SUSTAINABLE TOURISM AND CONSUMER ATTITUDES TOWARD SUSTAINABILITY APPROACHES: AN EVALUATION ON THE CLIENTS OF HOTELS WHICH WAS RANKED AS THE BEST HOTELS IN HOLIDAYCHECK

In today’s world, with the difficulties of living conditions due to developments in industry and technology, the increase in the leisure time and educational level of people and the development of environmental consciousness, sustainable tourism has started to gain importance. Sustainable tourism puts forward a perceptive which enables the compensation of today’s and future generations’ needs by creating a balance between human and nature. The aim of this study is to analyze whether or not sustainable tourism is perceived as important by the clients with the questionnaire study that was conducted with the clients of 19 hotels from Turkey which was ranked as the best hotels in Holidaycheck’s 2017 list. As a result of the obtained data, it was observed that performing activities on the basis of sustainable strategies of hotels are important for clients. In this context, it can be stated that pursuing sustainable policies would create a competitive advantage for the hotels.



Keywords
Tourism, Sustainability, Sustainable Tourism, Holidaycheck, Consumer



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