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Abstract


COVİD 19 SALGINININ UZUN DÖNEMDE TÜKETİCİLERE OLASI ETKİLERİ: TÜRKİYE’NİN KIRIKKALE İLİNDE SAHA ARAŞTIRMASI

Nowadays, effects of COVID 19 pandemic on businesses and consumers have been taken attention of researchers. But studies mostly focusing on short term effects of the pandemic. Although long term effects of the pandemic remain unclear and difficult to guess, it is likely that it will affect the behaviors in the long term and form the “new normal”. So the researches about long term effects of the pandemic will contribute to understand and clarify how the new normal and future attitudes and behaviors of consumers after the pandemic will be. Under this framework, present research aims to investigate the possible intention changes of consumers after the pandemic. To reach this goal, initial data gathered by a field survey which is conducted in the Kirikkale province of Turkey from 490 people and obtained data analyzed. According to findings of the research, the future effect of pandemic on consumer behavior can be especially in terms of health oriented shopping and healthy product consumption. The information and suggestions generated in the research is supposed to be useful for firms and public institution.



Keywords
COVID 19 Pandemic, Consumer Intention, New Normal, Pandemic and Consumer



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