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Abstract


ONLINE SHOPPING AT THE COVİD-19 EPIDEMİC PROCESS: A FIELD STUDY IN THE PERSPECTIVE OF EXTENDED TECHNOLOGY ACCEPTANCE MODEL AND THE PERCEIVED ANXIETY

In this study, online shopping behavior is being studied during the global epidemic “Covid-19” which is felt all over the world and in Turkey. In the research, the effect of all variables on the intention to shop online is evaluated by including the perceived anxiety variable, which is assumed to affect individuals from different perspectives in the pandemic process, within the framework of the Extended Online Shopping Acceptance Model (GOAKM). For this purpose, 655 individuals were interviewed online survey. According to the results of the analysis made in IBM Spss 23.0 program the effect of perceived anxiety on purchasing intent and attitude was not significant. It has been determined that the effect of perceived information, service and system quality of online shopping platforms is significant and positive on perceived ease of use, perceived usefulness and attitude to online shopping. It is among the results that the perceived attitude towards online shopping explains the purchase intention by 50%.



Keywords
Covid-19, Online Shopping, Extended Online Shopping Acceptance Model.



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