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Abstract


THE FACTORS AFFECTING ORGANIC PRODUCT CONSUMPTION: DETERMINATION OF CONSUMER ATTITUDES WITH RESPECT TO GÜMÜŞHANE SCALE

With the rapid increase of the world's population and rapid change experienced in the industrial field; people are inclined to get more production per unit area, and the widespread use of chemical fertilizer and pesticide has increased efficiency. But, this situation has led to the contamination of the soil and has reached a point where it is threatening the future of all living beings in nature. In recent years, with environmental factors gaining importance, developed or developing countries have been implementing a set of production techniques in order to restrain the devastation caused by traditional production techniques. Organic agriculture has emerged at this juncture; demand for healthy nutrition and safe food consumption has increased public interest towards organic products.In this study, point of views of the consumers living in the city center of Gümüşhane for the organic products are questioned; besides, it is attempted to determine the effective factors in attitude and behavior of the consumers to buying organic product. To this end,  a poll was conducted with 480 organic product consumers who make purchases within the boundaries of Gümüşhane central district. In the study, the data obtained were subjected to factor and reliability analysis in SPSS program. For data analysis; One-Way Analysis of Variance (ANOVA) and t-test for independent groups were used. The findings from the research have revealed that organic products are not sufficiently accepted by the society. Therefore, in today's markets, it is necessary to conduct written and visual advertising campaigns in regard to the organic products, develop the marketing infrastructure and inform the consumer and perform confidence building works. As a result, since organic agriculture has undergone a very complex and expensive production process so far, it has not received the necessary interest, and organic production has emerged for foreign demand ignoring the domestic market. This negative condition can be solved with planned and long-term works, by means of increasing the consumer demand in domestic market or creating consumer awareness.



Keywords
Consumer, Organic Products, Market, Healthy Nutrition



Kaynakça

Gelişmiş Arama


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