A FOCUS GROUP STUDY ON THE INVESTIGATION OF THE RELATIONSHIP BETWEEN THE PRODUCT INNOVATION AND BRAND PERCEPTION OF THE EMPLOYEES. (A FOCUS GROUP STUDY ON THE INVESTIGATION THE RELATIONSHIP BETWEEN THE PRODUCT INNOVATION AND BRAND PERCEPTION OF THE EMPLOYEES.) - Serhat DAĞLI -Serhat DAĞLI-- Meriç Esat BEBİTOĞLU | International Journal of Disciplines in Economics & Administrative Sciences Studies