THE ROLE OF SIMILAR AND COPYCAT BRAND PERCEPTIONS ON PURCHASE INTENTION OF STORE BRANDS: A FIELD STUDY IN PROVINCE OF KIRIKKALE (THE ROLE OF SIMILAR AND COPYCAT BRAND PERCEPTIONS ON PURCHASE INTENTION OF STORE BRANDS: A FIELD STUDY IN PROVINCE OF KIRIKKALE) - İbrahim BOZACI -İbrahim BOZACI-- Yunus Bahadır GÜLER | International Journal of Disciplines in Economics & Administrative Sciences Studies