ALGILANAN MARKA SADAKATİ VE ALGILANAN MARKA DEĞERİ ARASINDAKİ İLİŞKİNİN TESPİT EDİLMESİNE YÖNELİK AMPİRİK BİR ARAŞTIRMA: ÇALIŞAN KADINLAR ÜZERİNDE “KOTON MARKASI” ÖRNEĞİ (AN AMPIRICAL RESEARCH TO DETERMINE THE RELATIONSHIP BETWEEN THE PERCEIVED BRAND LOYALTY AND PERCEIVED BRAND VALUE: THE CASE OF “KOTON BRAND” ON WOMEN EMPLOYEES) - Kazım KARABOĞA -Kazım KARABOĞA-- Muaz SAKIZCI | International Journal of Disciplines in Economics & Administrative Sciences Studies