DAVRANIŞSAL İKTİSAT BAĞLAMINDA MARKA TERCİHLERİNİ ETKİLEYEN FAKTÖRLER: AZERBAYCAN ÖRNEĞİ (FACTORS AFFECTING BRAND PREFERENCES IN THE CONTEXT OF BEHAVIORAL ECONOMICS: THE CASE OF AZERBAIJAN) - Zahide AYYILDIZ ONARAN -Zahide AYYILDIZ ONARAN-- Vugar YUNUSOV | International Journal of Disciplines in Economics & Administrative Sciences Studies