Author :
Abstract
Girişimciler, toplumun büyümesinde itici bir rol oynayan önemli bir faktördür. İşletmeler kurmak ve yürütmek, istihdam ve sermaye yaratmak ve ekonomik güvenliği sağlamak için girişimcilere ihtiyaç vardır. Ekonomik ve sosyal gelişme, her iki cinsiyetin katılımına bağlıdır. Kadınlar, girişimcilik yoluyla ekonomik katılım için daha fazla fırsat bulabilir ve kitlesel işsizliği ve yoksulluğu azaltmak için kadın girişimcilere ihtiyaç vardır. Kadın girişimcilerin, girişimcilik ruhuna sahip bir iş kurmasının pek çok nedeni olmasına rağmen, girişimcilik faaliyetlerinden önce ve sonra birçok sorunla karşılaşmaktadır. Çalışmanın temel amacı, sosyal medya araçlarından biri olan Instagram üzerinden çeşitli yiyecek ve içecek ve yemekler üreterek adından söz ettiren ve ardından e-ticaret üzerinden ürün satışına ilgi duyan kadın girişimciler hakkında bilgi vermektir. Bu kapsamda gastronomi ile ilgili ürünleri Instagram üzerinden tanıtarak yiyecek-içecek veya yemek işi açarak büyüyebilen kadın girişimcilerin girişimcilik hikayeleri, yaşadıkları dezavantaj ve zorluklar ile başarı sırları incelenmeye çalışılmaktadır.
Keywords
Abstract
Entrepreneurs are an important factor that play a driving role in the growth of society. Entrepreneurs are needed to establish and conduct businesses, create employment and capital and to ensure economic security. Economic and social development depends on the participation of both genders. Women can find more opportunities for economic participation through entrepreneurship, and women entrepreneurs are needed to reduce mass unemployment and poverty. Female entrepreneurs face many problems before and after entrepreneurship activities, although there are many reasons for establishing a business with an entrepreneurial spirit. The main purpose of the study is to give information about the women entrepreneurs who make a name for themselves by producing various foods and drinks and meals through Instagram which is one of the social media tools, and then interested in product sales through e-commerce. In this context, entrepreneurship stories, disadvantages and difficulties experienced and success secrets of women entrepreneurs who are able to grow by opening a food-beverage or food business after promoting gastronomy related products through Instagram are tried to be examined.
Keywords
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