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DİJİTAL PAZARLAMA YÖNTEMLERİNDEN INFLUENCER PAZARLAMAYA GENEL BİR BAKIŞ̇, 1248-1257
FROM DIGITAL MARKETING METHODS TO INFLUENCER MARKETİNG
http://dx.doi.org/10.26728/ideas.561
-Hasbiye DİZMAN-
Abstract
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YEŞİL PAZARLAMA UYGULAMALARININ ÇEVRE DOSTU ÜRÜNLERİ SATIN ALMA NİYETİ İLE MARKA İMAJI ARASINDAKİ ARACILIK ROLÜ̇, 558-563
THE ROLE OF BRAND IMAGE AS A MEDIATOR IN THE RELATIONSHIP BETWEEN THE INTENTION TO PURCHASE ENVIRONMENTALLY FRIENDLY PRODUCTS AND YESIL MARKETING APPLICATIONS
http://dx.doi.org/10.26728/ideas.462
-Hasbiye DİZMAN-- Özlem TAŞTEPE
Abstract
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